These days, Facebook has made it nearly impossible for businesses to avoid paid advertising. After all, the organic feed is large excluding content from commercial pages. Unfortunately, this means that it’s tempting for businesses to abandon Facebook completely, rather than give in to the commercial pressures. However, this may not be a good idea. According to Sprout Social, Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. One reason for this is that Facebook has the largest number of subscribers outside of China. In addition, since Facebook now owns Instagram, it has more advertising clout than ever. By taking your business elsewhere, you stand to lose a huge pool of potential customers.
With that said, it’s easy to get off track when formulating your Facebook ads strategy. Simply putting out ads and hoping for the best isn’t advantageous. Instead, it can be a waste of money. Luckily, there are plenty of strategies that you can employ which can be Azerbaijan Phone Number highly successful. Let’s look at a few. Campaign Objectives Before you even start choosing an audience or creating content for advertising, it’s important to know why you are running your campaign. This will help you determine the scope of the campaign, in addition to how much budget you’ll need and what kind of content to choose. Knowing your ultimate goal will also make it easier to choose what features you need. 1) Choose your campaign objective wisely Facebook has spent time making ads manager easier for you to use.
But if you don’t choose the right objective, you will be unable to access important features due to the presets that Facebook creates for each objective. Remember, even though Facebook is making it harder to use the organic feed traffic, they still want you to succeed. Combine your Facebook ads strategy with their built-in tools. Right now, you can choose from the following Facebook-defined objectives: Awareness / Brand Awareness – Show ads to people most likely to remember them. In other words, people who have an interest in your kind of product and service. Facebook will know this from analytics they’ve gained on the customer. Awareness / Reach – Show ads to the maximum number of people. This is the closest thing to “spray and pray” on Facebook Ads.